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Everything from today's Apple Event: iPhone 15, Apple Watch Series 9, and much more!

In Cupertino, California, the Apple campus played host to the much-anticipated "Wonderlust" event in 2023, where the tech giant unveiled its latest marvels. This annual tradition, tracing its roots back to the unveiling of the original iPhone in 2007, once again lived up to expectations, showcasing a slew of cutting-edge products.


iPhone 15 Series: A New Era Begins


The star of the show was undoubtedly the iPhone 15 series, comprising the standard iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. Notably absent was the latest iPhone SE, with whispers suggesting the possibility of an iPhone Ultra joining the lineup in the near future. The most significant revelation, however, was Apple's bold decision to bid farewell to the iconic Lightning port, a fixture since its debut in 2012 with the iPhone 5. In its stead, Apple embraces the versatile USB-C port, marking a significant shift in its charging infrastructure.


The transition to USB-C means that the extensive ecosystem of Lightning cables, dongles, and accessories amassed over the years will see reduced relevance. Conversely, users can anticipate enhanced compatibility with a broader range of devices and cables. This change simplifies charging as one cable can power Macs, iPads, iPhones, and even the new AirPods Pro case. Moreover, users who connect their phones to computers will enjoy the benefit of significantly faster data transfer rates with USB-C.


Apple's screen sizes for the iPhone 15 series remain consistent with the previous generation: 6.1-inch displays for the base models and 6.7-inch screens for the Plus and Pro Max versions. However, the most striking visual change is the elimination of the notorious notch. Instead, Apple introduces the "Dynamic Island," a feature initially introduced in the iPhone 14 Pro lineup. This enhancement results in a 2,000-nit Super Retina XDR display on the iPhone 15, twice as bright as the previous iPhone 14. Users will enjoy up to 1,600 nits of brightness while viewing Dolby Vision video and other HDR content.




In terms of photography, the iPhone 15 introduces a revamped camera system, boasting a 48MP main camera, ultrawide lens, and TrueDepth front camera. This setup enables users to capture "next-generation portraits" without the need to switch to portrait mode manually. The phone's machine learning capabilities recognize when users focus on a person and adjust the image accordingly, even allowing post-capture editing of the subject.


Powering these innovations is the A16 chip, first introduced in the iPhone 14 Pro. This upgrade is essential given the two-year-old A15 chip's limitations. The iPhone 15 series also incorporates a second-gen ultra-wideband chip, simplifying the process of locating friends or devices in proximity.


Furthermore, Apple extends the functionality of its SOS service to collaborate with AAA roadside assistance, enhancing user safety. In remote locations, satellite connectivity offers a lifeline for contacting assistance when needed.


The iPhone 15 comes in five vibrant colors: pink, yellow, green, blue, and black, and pricing starts at $799, while the iPhone 15 Plus begins at $899. Pre-orders commence on September 15, with in-store availability on September 22.


iPhone 15 Pro and Pro Max: Premium Powerhouses

The iPhone 15 Pro models usher in a significant change with the introduction of a titanium body, ensuring durability while making them the lightest iPhone Pro models to date. Apple also highlights the iPhone 15 Pro's slim screen borders, reinforcing its commitment to design aesthetics. Additionally, Apple emphasizes improved repairability, thanks to updated internal architecture.


A standout feature is the Action button, a first for iPhones. This upgraded mute switch offers a range of customizable functions, from launching apps to activating voice recordings or accessibility functions.


Under the hood, the iPhone 15 Pro is powered by the A17 Pro chip, featuring a 3nm chipset with 19 billion transistors. This chip includes a six-core CPU, a six-core GPU supporting hardware-accelerated ray tracing, a 16-core neural engine, dedicated ProRes engines, and support for an always-on display. With this power, the iPhone 15 Pro can run modern AAA games with ease.


The camera system in the iPhone 15 Pro captures 3D spatial videos compatible with Apple Vision Pro headsets. The iPhone 15 Pro Max, in particular, boasts a 5x telephoto zoom lens with a 120mm focal length equivalent.


Pricing for the iPhone 15 Pro starts at $999, while the Pro Max begins at $1,199. Pre-orders are set to begin on September 15, with shipping scheduled for September 22.


Apple Watch Series 9 and Apple Watch Ultra 2: Timekeeping Evolved


Apple also announced the latest model for the Apple Watch: the Series 9. The primary upgrade comes from a new processing chip, called the S9 SiP, which the company claims will be faster than the one introduced in 2020. The Series 9 will look similar to previous models, but it will have updated colors, including pink, starlight, and silver. The Series 9 will also have a new feature called "double tap," allowing users to answer calls or control app actions with a simple thumb and index finger gesture.


The watch will go on sale on September 22 and be priced at $399.


Similar to the Series 9, the Apple Watch Ultra 2 will also feature the "double tap” feature and have the S9 SiP processor. The Ultra 2 will have on-device Siri, enabling faster, more accurate responses thanks to the S9 SiP. The Apple Watch Ultra 2 will be $799.


USB-C Chargers: The Future of Apple Power

Apple confirmed that its phones will move away from the company's Lightning charging system to a USB-C port. The changes will begin with the iPhone 15 line and AirPod charging case. This transition aligns with regulations passed by the European Union to standardize charging ports for electronic devices sold on the continent.


A Look Back: Apple Events Through the Years

Apple's annual events have become iconic moments in the tech world's calendar. From the unveiling of the iPad in 2010 to the introduction of the Apple Watch in 2014 and the AirPods in 2016, Apple continues to shape the industry. With over 1.2 billion iPhones sold and a global impact that transcends technology, Apple's journey from the first iPhone unveiling in 2007 to its current status as a core part of people's lives remains nothing short of remarkable.


In 2022, over 30 million people watched Apple's event on YouTube, underlining the company's enduring appeal. Apple's commitment to innovation and its ability to evolve with the times have propelled it to a pinnacle where it generated more than $394 billion in net sales last year. From its January 2007 unveiling of the first iPhone to a share price increase of more than 5,000%, Apple's influence and success are undeniable.

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